Why choose eco-friendly jeans?
Changing our approach to shopping and developing an eco-responsible awareness can start with something as simple as buying a pair of jeans.The fashion industry, particularly the denim sector, has a significant environmental impact:
- To bring a fast fashion pair of jeans to Europe is a journey of up to 14,000 km by air, sea, and road transport;
- Producing a single pair of jeans consumes between 7,000 and 10,000 liters of water;
- Chemicals are used in the fabric manufacturing process.
Environmental impact of fashion industry
- Clothing production might contribute to 26% of global greenhouse gas emissions by 2050. Each stage of clothing production adds to pollution, from sourcing raw materials and manufacturing to transportation.
It's imperative for the sector to intensify its commitment to the circular economy by reducing resource usage and waste generation.
How to choose eco-friendly clothing
Choose local production
Choose ecological and durable materials
Consider secondhand items
Buy Less Choose Better
- Invest in Timeless Pieces. Instead of chasing fleeting trends, focus on timeless, versatile pieces that will never go out of style.
- Prioritize quality over quantity. While they may be more expensive upfront, good-quality items tend to last longer and ultimately save you money in the long run.
- Know Your Fabrics. Educate yourself about different fabrics and their environmental impact.
- Practice Mindful Consumption. Before making a purchase, ask yourself if you truly need the item and if it aligns with your personal style and values. Avoid impulse buys and instead focus on building a curated wardrobe of pieces that you genuinely love and will wear regularly.
